Did you set up the com port on your pc?
Did you configure Arduino properly to use that com port, board and processor?
Did you connect the LCD correctly (connector 1 to 1 and connector 2 to 2)?
Try to reset board and LCD by pressing the micro switches
Try to flash the board with nothing connected to it but the USB. At first the 2 blue leds are blinking slowly, while flashing they blink quickly and after a successful flash they're off.