That screen seems to be a clone of a FYSETC_MINI_12864_2_1
so try enabling #define FYSETC_MINI_12864_2_1
Manual confirms it [
github.com] (but they lost all the _ in the name)
also you shouldn't need to set NEOPIXEL_LED as marlin does this for you.
NB this board has software controlled contrast
Often on first setup you cant see anything use gcode M250 [C] and save with M500 then you can see the lcd, and use it to set contrast